Don't leave me this way

According to the Telegraph (and others), the raft of "special offers and financial measures" to be announced imminently by the club effectively constitutes a desperate plea from Mike Ashley: don't leave me this way.

The big news is likely to be a freeze or even a cut in season ticket prices in a bid to halt the falling home attendances. At last, a sensible move from the hierarchy (though not all that surprising given the economic climate), one which suggests the fans are being listened to and taken into consideration to some extent. Having claimed "We drive the club forward together" when announcing he'd taken us off the market, Ashley clearly doesn't want everyone jumping out of the passenger seat leaving him alone at the wheel of an expensive, depreciating motor that may yet fail its MOT...