In the line of fire

The advert recurrently appearing on the electronic hoardings during tonight's Spurs v PSV Eindhoven game intrigued me: "Like football? You'll love the army". Sorry, but I don't quite follow the logic there.

Unless, of course, it's directed at the likes of Shay Given who seems to get his kicks having shots fired at him, only protected by the flimsiest of defensive shields...